Promoting Your BandPage Experiences: Part 2 – Twitter

Hi Musicians,

We’re back! To recap, this is part 2 of 5 of a series of blog posts on how to promote your BandPage Experiences. Part 1 covered different promotion tactics on Facebook, and this next post in the series will cover how to promote your Experiences to your Twitter fans.

Part 1: Facebook | Part 3: YouTube | Part 4: Mailing List | Part 5: Word of Mouth

Promoting on Twitter

Twitter is great for connecting to your fans in real-time, in your own voice. Write an engaging post about your experiences (keep it to 140 characters!), and prompt your fans to favorite, retweet, and click through to buy your experience right when they see your tweet. Retweeting is especially important because it expands the reach of your tweet to your fans’ followers.

Quick Tip! We suggest using trackable links like bit.ly or shortURL so you can track and measure the amount of traffic you are generating with your post, and optimize your message based on performance.

Best Practices:

• Take Advantage of Twitter Lingo: Make good use of hashtags (#) to have your tweets show up in searches and mention other users (@) whenever applicable so that the maximum number of people will see your tweet.
• Images and Media Get Clicks: Tweets with images get twice the amount of engagement as ones without. Examples:
  • George Clinton from Parliament Funkadelic makes great use of hashtags here, making his tweet show up to people who are searching for Oakland or Sacramento events on Twitter. He also conveys the concept of scarcity well in this tweet, making his followers act fast due to quantity running out.
  • 
• Have Friends and Fans Retweet You: Increase your reach by having people you know share your tweet with their own followers by retweeting you.
• Interact With Your Fans: Thank them for buying your Experience, answer their questions, give them a shoutout and more. Example from The Octopus Project:
  • 

Advertising on Twitter

• Promoted Tweets: Select specific tweets to promote to your fans and increase the number of people who see it. You can choose to target your fans and/or fans of other bands you’ve toured with before or are similar in sound. Get started now at ads.twitter.com.

Twitter Advertising Resources:

• Twitter Basics
• Twitter for Musicians
• Learn more about Promoted Tweets
• How to Live-Tweet

Check out Part 1 of this series, which covers how to promote your BandPage Experiences on Facebook.

BandPage Now Extends Your Profile to Twitter, Facebook, SoundCloud and Sponsored Concert Listings on Pandora

Hey BandPagers,

Happy New Year! We’ve got some great news for you. We’re excited to announce the continued expansion of our platform integrations including Twitter, Facebook, SoundCloud, and now the sponsored Concert Listings on Pandora. With these new integrations, we’re continuing to increase the reach of musicians worldwide with more ways for you to engage your fans.

“We use BandPage for all of our artists from POD to Maroon 5. It’s awesome to be able to control our online presence with just a few clicks, even better now that Pandora and Twitter are new channels. We’re able to spend more time on our online strategy rather than wasting it updating site after site,” says Ryan Kravontrka of Career Artist Management.

The Twitter, Facebook and SoundCloud integrations make it possible for artists to manage how they represent themselves on the biggest online social networking sites by updating their profile photo and parts of their bio from within the BandPage editor. The Pandora Concert Listings, which is sponsored by third-party advertisers, allows artists to manage show dates that appear to listeners based on their Pandora stations and location.

“I remember when I was growing up, if I heard a song that resonated with me, it took all sorts of effort to identify the band and find out if, when and where they might be touring. It’s exciting to see artist driven companies work together to create a better experience for the fan and make things easier,” says Grammy-nominated musician Matisyahu.

BandPage is committed to finding new opportunities to help you deliver your content to your fans across the web. Twitter, Facebook, Pandora and SoundCloud are the latest addition to the many platforms you can now manage from within BandPage, and we’ll be continuing to find great places and ways for you to promote your music so make sure to update your profile. It’s an exciting time and we’re excited to be doing this with you!

As always, make sure to follow the BandPage blog for more updates and tips!

 

BandPage Continues to Revolutionize the Music Industry’s Presence Online With 3 More Places You Can Publish To

Now You Can Update Your Facebook, Twitter and SoundCloud profile photos from within BandPage

Hey BandPagers,

Today we at BandPage are excited to announce that you can now update your Twitter, SoundCloud, and Facebook profile pictures from within BandPage. Just weeks after we launched BandPage Connect with partners WordPress, Guitar Center, Conduit Mobile, Midem Music Festival and more, we’ve seen incredible results from our musicians and partner services alike.

Over 100,000 Extensions have been created by musicians around the world since we released the functionality in July 2012, which shows just how impactful and necessary this technology is for the music industry. “Keeping all our photos, videos and new tour dates updated on the services we’re using online is tiring,” said Nonafaye Williams, Digital Marketing Manager for Pierce The Veil. “BandPage makes it easy – for example, we’re using Conduit Mobile for our mobile app and since we were able to connect our BandPage profile to their service we don’t need to worry about updating the content there manually anymore. It’s an incredible tool that every music and social outlet should utilize.”

Our BandPage Connect launch partners have also been seeing uplifts in traffic stemming from the implementation, from local services like Local Music Vibe which has seen a 6x increase in worldwide artist signups and a dramatically increased conversion rate, to large platforms like WordPress. WordPress alone saw over one million fan interactions with BandPage Extensions installed across musician WordPress sites and blogs. Examples of bands using WordPress are M83 and Taking Back Sunday.

“Since the launch of BandPage Connect three weeks ago, we’ve seen a tremendous lift in engagement to musician sites on WordPress.com,” said Raanan Bar-Cohen, VP of Media Services. “Fans have interacted with over a million BandPage Extensions across WordPress.com sites where musicians are using BandPage Connect. This really strengthens WordPress.com as a valuable platform for musicians — a place for bands to connect with fans and keep them up-to-date with their most current work.”

The addition of Twitter, SoundCloud and Facebook connectivity builds upon our list of services that you as a musician can connect your profile to. You can manage the way you’re represented across third party sites, as well as your own website or blog through BandPage. To connect your BandPage to Twitter, SoundCloud and Facebook, you can log in and go to the Connect Center tab within your Editor view to do so.

What you can control from BandPage:

• SoundCloud: profile photo, About section
• Twitter: profile photo, website, city
• Facebook: profile photo, website

“BandPage’s mission has always been to maximize the value we create for both our artists, by distributing their music as widely as possible online, and our partnered social and music platforms, by providing them with the tools needed to instantly connect and promote artists’ content from around the world,” said J Sider, Founder and CEO of BandPage. “BandPage Connect and the distribution of our embeddable API model to third-party developers is simply the next phase of our strategy, and we will continue to broaden our capabilities as well as our network of authorized platforms in the weeks and months ahead.”

About BandPage

BandPage is the musicians’ hub for managing their online presence. Used by over 500,000 musicians ranging from local bands to singers and performers like Rihanna, Jimi Hendrix, Arcade Fire and many more, BandPage is a fully-featured solution for musicians to manage their music, tour dates, photos, bio and videos across the web from one central place. BandPage is a true technology company, pulling top engineers from Google, Apple, Facebook, eBay, and many more to create the best-in-class products. To create a BandPage and learn more, visit BandPage.com.