BandPage is now sending over 1 million fans to musicians’ stores every month!

Today, we announced a major milestone for our business and for all musicians who use BandPage to distribute their offers.  We are now sending over 1 million fans to musicians’ stores every month!  Read more about what that number means below:

BandPage_1Mil_charts_v05_vertBandPage announced it is now sending over 1,000,000 music fans to musicians’ online stores each month from its partnerships with Spotify, Rhapsody, Rdio, VEVO, Shazam, Lyricfind and other music services and destination sites. This level of traffic positions BandPage as one of the leading sources of traffic for most musician stores, along with Google search and Facebook. This scale, along with BandPage’s ability to provide fans with highly targeted offers personalized to them, has resulted in musicians making thousands of dollars per month from their offers distributed through the BandPage platform.

relentlessGENERATOR, one of the world’s largest D2C music and entertainment retail platforms managing hundreds of musician stores, confirmed that BandPage was now one of its leading sources of traffic, alongside artist websites, search, email, and social channels. “BandPage has emerged as a significant and valuable partner for GENERATOR,” said Thai Randolph, Chief Marketing Officer at GENERATOR. “If we had to replace the traffic we have received from BandPage during the past six months through a display advertising campaign, we would need to buy over one billion impressions.”

The amount of traffic and transactions occurring on the BandPage network has given the company unparalleled insight into which musician stores and offers are performing the best. The company announced that offers that connect fans to their favorite artists in unique and distinctive ways, such as online experiences, VIP tickets and signed memorabilia, are the best selling items. Additionally, the company announced that fans of the Rock, Electronic and Country genres are the most likely to buy. BandPage is seeing that signed merchandise products sell at prices twice as high and twice as fast as their unsigned counterparts. BandPage reports that the sales of in-person experiences are increasing at the fastest rate.

”Every day we study online trends and the purchasing behavior of music fans and we’ve consistently seen the highest qualified traffic come from the streaming services and music destination sites – where an artist’s customers are engaging with the artists’ music the most,” said J Sider, CEO and Founder of BandPage. “After years of testing, we now have clear insights around what products music consumers find most interesting and what they’re most likely to purchase. The goal of studying these trends and applying the findings to our industry is to always help musicians increase their revenue at a time where the main product we’ve sold for decades has been in major decline. As an industry, we need to work together to understand the new types of products our customers want to buy and then find the most effective ways to reach them to build sustainable careers for musicians big and small.”

Musicians are able to list all of their commercial offerings including presale offers, VIP meet and greet tickets, online concerts, t-shirts, signed merchandise and more by accessing their profile and store via the BandPage Editor. Once added to the BandPage profile the offers display in near realtime to fans on places like Spotify, VEVO, YouTube, Shazam, Rhapsody, and Rdio at the moment fans are most likely to buy.

Overview: About BandPage Experiences

Hey Musicians,

A few months ago, we quietly launched BandPage Experiences, a new marketplace that enables artists to create, sell and fulfill unique and memorable interactions with their fans.  Musicians including Stars, Slightly Stoopid, George Clinton (Parliament/Funkadelic), Dada Life, Collie Buddz, of Dead Prez and more are already successfully using BandPage Experiences to help monetize fan relationships in a manner that is authentic but more importantly also deepens their fans engagement.  We wanted to take a moment and explain our thinking behind this exciting new concept.

Why Experiences? We believe there’s an opportunity for musicians to make a better and more sustainable living by offering fans something more than just merch or CDs. Experiences are a one-of-a-kind chance for you and your fans to connect in a direct and more personal way. Nielsen announced at SXSW 2013 that there is $450 million to $2.6 billion in unrealized revenue in the form of better tailored experiences for fans. “Fans want more,” said Barara Zack, Chief Analytics Officer at Nielsen Entertainment Measurement. “There is an unmet need there. There is a desire to engage at a different level than what they have.”

And that’s exactly what we’re helping artists do.

Our goal as a company has always been to create new revenue streams and drive higher fan engagement for artists and this is the next logical step.  BandPage Experiences answers a fundamental question: there are many different kinds of music fans, from casual listeners and established fans to superfans. So why sell everyone the same products — t-shirts, tickets, CDs or downloads? Our platform lets musicians list anything they want, which translates into the flexibility to tailor different experiences to different types of fans.

A number of our launch artists have already experienced a great deal of success using the BandPage Experiences platform and have had the chance to engage and learned a ton about their fan base along the way. Here are just a few of the great examples we have seen thus far.

BandPage Experiences and the artists using it have received a great deal of positive press in major music publications.   USA Today loved the idea of The Octopus Project teaching their fans how to play the theremin. MTV, Billboard, The Next Web and more have also given shoutouts to other launch artists including Zakk Wylde, Black Veil Brides and Parliament Funkadelic.

We believe this can fundamentally change the way you make a living, and allow you to do more of what you love.  We will be in Beta for bit longer but are looking for forward thinking artists who want to navigate these new fan engagement waters with us and create some memorable memories for their fans in the process.  You can sign up Beta access now inside the BandPage Editor.  We’d love to hear from you.