Rhapsody and BandPage Harness The Power Of Big Data To Provide The Complete Music Experience

Rhapsody, the music streaming pioneer, and BandPage, the central marketplace that over 500,000 musicians use to engage and sell to hundreds of millions of fans, have launched a partnership that creates a full-service, personalized streaming experience. Rhapsody users will not only get to listen to all the music they want but also be alerted when their favorite band is coming to town and receive more information about new bands they discover. The biggest fans – those who listen and engage the most – will be treated as VIPs and be directly notified of special opportunities such as private shows, custom recordings and more.

Push Notification on Rhapsody Rhapsody Offer Page

Every day Rhapsody users listen to tracks, “favorite” songs, follow musicians and share tracks with friends. Taken together, these millions of data points paint a clear picture of fans’ favorite musicians. To give fans more of what they love, Rhapsody will now deliver fans compelling things from their favorite musicians like upcoming shows and special opportunities about the band. The insights to what fans want are derived by applying complex analytics to the “big data” sets created by Rhapsody users. This data is only used to provide relevant offers and users can opt out of notifications, if they choose.

“We’ve known that we were sitting on a goldmine of information about music fans and have been looking for ways to help drive revenue for musicians while improving the user experience,” said Greg Spils, ‎Director, Traffic & Demand at Rhapsody International. “By partnering with BandPage, we’ve lit upon a solution to create the full music service experience: one place where fans can listen to music, get updates and special offers from their favorite bands, and learn about new bands.”

BandPage is a marketplace with more music-related offers than any other platform in the world. Like most online marketplaces, BandPage uses behavioral targeting, analyzing large data sets to understand which fans would be interested in which offer, and leverages that insight to display the right offer to the right fan at the right time. The music industry, with its billions of monthly active online users, has online engagement, the raw ingredient for effective behavioral targeting, that dwarfs almost every other industry on earth. This creates an unprecedented opportunity to leverage this method of targeting, ultimately creating a better user experience for fans and more revenue for musicians.

“At BandPage, we’re always striving to find the most powerful ways to generate revenue for musicians and now what we’ve been working on for years is a reality,” said J Sider, CEO and Founder of BandPage. “For the first time ever, we can help musicians reach their fans where they are spending the most time in a highly targeted way which also creates a great user experience for the fan. The fan never gets anything that feels like spam, they will only see offers for their favorite bands. It’s truly a ‘win-win’ where the fan gets what they want, which, in turn, drives more revenue for musicians.”

In the same way other big data analytics firms use data from major streaming services to power music recommendations, BandPage is using data to help streaming services know what tour date or special offer to display to the fan with the goal of creating a better user experience for the fan and more revenue for the band.

“From where we sit this is a fundamental shift in the way we run our business,” said Tim Hunkele, VP of digital strategy for Wiz Khalifa. “We used to reach our fans on our website and social media. However, as the music industry shifts, our fans are spending far more time consuming music on streaming services, so that’s where we need to reach them. Instead of posting the same offers to everyone like we do on Facebook or Twitter; BandPage and Rhapsody help us display the right offers at the right time to the right fan. Musicians have been looking for ways that streaming services can help them drive more revenue; this is it. I see this as a major part of what will drive our revenue moving forward, while making it easy for our fans to find the best experiences tailored to them.“

Gov’t Mule Sweepstakes Winner

We recently ran an awesome sweepstakes with Gov’t Mule, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Megan Migliore

Congratulations, Jason! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

 

The Disco Fries Sweepstakes Winner

We recently ran an awesome sweepstakes with The Disco Fries, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Jason Lee

Disco Fries

 

Congratulations, Jason! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

Bahamas Sweepstakes Winner

We recently ran an awesome sweepstakes with Bahamas, and now it’s time to announce the winner! After receiving many entries, we’re thrilled to congratulate:

Christine Hatch

Congratulations, Christine! A big thanks to everyone who participated, and keep an eye out for more contests like this in the future.

BandPage Powers Your Tour Dates on Google

We’ve been hard at work to make sure your Tour Dates reach your fans whenever they are looking for you across the web. Today, Google announced that it’s easier than ever to get Tour Dates from your BandPage in search results.

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All you need to do is make sure your Tour Dates are up to date in BandPage and add a short line of code to your website that let’s Google know where to find your events, and they’ll begin to show up a few days later in Google search results when your fans search for your tour dates.

Keeping your BandPage tour dates up to date is important so that you can take advantage of this amazing opportunity and also so that you can reach your fans in the other places that BandPage sends your tour dates including VEVO, Xbox Music, SoundCloud, LyricFind, Facebook, your website and more!

Tour Dates Graphic

To get started, simply click below and follow the easy steps outlined. Any questions? Just email our Artist Care team at: support@bandpage.com and we’ll be happy to help!

get started

BandPage Finds Gold In The Hills Of Streaming Music Services

We announced today several exciting findings from the more than 3,000,000 items that we distribute on your behalf to your fans across services including Spotify, Shazam, Rhapsody, Lyricfind and more.  While the debate around streaming royalties continues, early data that we have seen from our network suggests that there is a massive opportunity to increase revenue for musicians across the major music services by displaying offers to fans while they are streaming music or engaging with artists across major music platforms.  This finding points us in an exciting direction about the future of monetizing the engagement around the stream.

BandPage now has the potential to deliver over one billion impressions each month across our partner network.  Musicians receive average daily impressions through the BandPage network that are more than 10 times higher than the impressions they receive on their own websites.  This is because these services have truly massive scale and their fans are incredibly engaged in everything you have to offer them.  The offers distributed through the BandPage network are seeing average click-through rates that are 5 times higher than typical online channels and conversion rates up to 3 times higher than online retailer averages.  We’ve seen some artists make upwards of $1,000 per day through our network, indicating that there is significant revenue to be made on these services in addition to streaming royalties.


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These findings are derived from all of the different items musicians put up for sale on BandPage including pre-sale offers, VIP meet and greets, online concerts, t-shirts, vinyl, crowdfunding campaigns and more.  They come from musicians ranging from emerging artists to some of the largest musicians in the world including Ed Sheeran, Toby Keith, Nicki Minaj, Miranda Lambert and thousands more.

It’s been really exciting to be partners with these great music platforms to get to this point.  They care and are working hard with us to generate meaningful revenue for musicians through our integrations.  We are solely focused on that.  That’s our job.  We are starting to see statistically significant data which shows that there is a massive revenue opportunity for musicians and we couldn’t be more excited to continue to make that a reality for musicians everywhere.

Cheers,

J and the BandPage team

BandPage Is Now The Only Way To Sell Your Offers On Spotify

Today’s announcement from Spotify marks a new way forward for musicians everywhere:

Unfortunately ArtistLink (formerly Topspin) have decided to discontinue their merchandise integration with Spotify.

This means that, as of today, any merchandise which was being distributed to Spotify artist pages via ArtistLink will no longer be displayed to users and artists will not be able to use ArtistLink to add new merchandise to Spotify. So if you had previously used ArtistLink to send merch to Spotify this will no longer work. 

However, you can still display your merchandise and offers on Spotify through our other partner BandPage. Listing merch with BandPage is free and you can also add a wider range of items including experiences and crowdfunding offers. 

BandPage is proud to be the only way for musicians to sell offers to their fans at the places where they’re engaging with them the most. For more information on how to set up your offers on Spotify, visit: spotify.bandpage.com